About Anita Clark Tourism

37+ years living and breathing tourism….but who’s counting!

This amazing industry which continues to inspire, entertain and challenge me has been generous with its opportunities. I’ve been fortunate to have worked across multiple tourism segments – Travel Agent, Corporate Sales, Airline, Wholesale, Tour Operator and Industry training. I have a practical, front-line understanding of the Trade Distribution channels, the opportunities and the importance of a distribution mix.

Knowing who does what, why they do it, where they sell, to who, how to package and how this all links to the destination plan is what I do best and what I enjoy doing. For the last 17 years I’ve worked with some wonderful industry organisations, tourism operators and regional events – all looking to attract new markets, extend length of stay and grow exposure for their products.  I’ve been fortunate to work with some new products right from inception – ensuring the product offering matches their target market and rate structure is suitable for trade distribution.

Mentoring and training are one of my strengths, drawing from my degree in Adult Education & Training and past management roles.

Our more recent Queensland Tourism Award submission writing has resulted in some pleasing ‘wins’ for our clients.  (Note:  we write awards only for our existing clients).