Event Packaging & Distribution

Leverage tourism activities, extend visitor length of stay and grow exposure for your event with new tourism/event partnerships. Events have enormous potential in attracting new markets to regions, but often the host region does not capitalise on the extended tourism potential. We can help with event packaging strategies to help attract new visitor markets.

Online and Traditional Distribution Channels

Online, Traditional, Cooperative Marketing distribution strategies. Let us help you refine your distribution mix and assist you in building stronger relationships with your distribution channels.  We can advise on the suitability of current online booking systems, channel managers and online distribution channels.  Lack of understanding in Wholesaler distribution processes and benefits can be found in both new and established tourism operators. We can assist by clarifying their roles and benefits and guide you in determining their suitability for your product.

Tourism Training, Mentoring & Workshops

In an industry where customer service and product delivery is king, you need to factor training and mentoring into your business model. Ask us about tailored training, mentoring and workshop programs.  Ongoing training and monitoring of your staff’s performance is critical to delivering quality tourism products. Our services include Training Needs Analysis, Development of Tailored Training Program, Development of Training Materials, Program Facilitation and Evaluation.

Product Representation (Trade & Consumer)

A common issue with small tourism businesses is their inability to find time to adequately represent their business in market. Many smaller operators are not in a position to build strong relationships with their distributors and can sometimes miss out on opportunities.  Services may include brochure representation at trade and consumer events, travel agent and wholesaler training, product development.

Regional Tourism Action Planning  Advice

All too often plans do not get implemented due to impractical or vague actions. We believe that a current and experienced-based knowledge of how tourism businesses interact with distribution partners and their customers is essential when developing action strategies.   This is where we believe we can help you.  We can assist in stakeholder facilitation, development of Action Plans and  project manage their implementation.

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I have now known Anita in a professional capacity for approximately eight years and throughout this time Anita has undertaken several projects for me. I have found Anita to be extremely knowledgeable, professional, and on time all the time with project timeframes. Her work is of the highest quality. When I need to understand a tourism issue; seek informed, unbiased advice on any tourism matter, Anita is the person I call. Anita is a trusted mentor who I hold in the highest regard.
David A., RAPAD
outback festival logo for testimonial

The Winton Outback Festival has engaged the services of Anita Clark Tourism Services for the past seven years through the introduction of online ticketing and wholesale packaging of accommodation, events, and attractions. This award-winning Festival has been taken to a new level through Anita’s consultancy services specialising in event packaging. Our statistics show of festival visitors extending their length of stay as well as growth exposure with the introduction of tourism event partnerships which has grown our distribution base. Outback Festival fully recommends Anita Clark Tourism Services.

Robyn S, Outback Festival
testimonial logo qge
Queensland Garden Expo is a multi-award winning gardening event now considered to be the largest gardening event in Queensland and one of the top gardening events in Australia. The growth of the event into intrastate, interstate and international markets over the past 12 years would not have been possible without the dedicated and enthusiastic work that Anita Clark has done. Her work continues to benefit the event in the areas of tourism packaging and distribution both in Australia and New Zealand. Anita has a solid understanding of events and the tourism benefits they generate. This combined with her knowledge of the travel industry continues to deliver results that increase the economic impact of the event on the region and grows the national profile of the event.
Marion B, Queensland Garden Expo