Packaging & Distribution

Leverage your tourism product to extend visitor length of stay and grow exposure through strategic partnerships and smart packaging. Authentic experiences and events have enormous potential to attract new markets and create stronger regional itineraries. We work with you to develop practical, trade-ready packages that connect your product with the right distribution channels and complementary experiences.

Trade Distribution

Let’s refine your distribution mix and strengthen your connections with the channels that matter. We provide guidance across wholesale, inbound, retail and online distribution—helping you better understand how each channel works, where your product fits, and how to maximise opportunities. From reviewing your current setup to advising on booking systems, channel managers and trade readiness, we ensure your product is positioned for effective distribution.

Tourism Training, Mentoring & Workshops

In an industry where customer service and product delivery are everything, training and mentoring should be part of your business model—not an afterthought. We offer tailored training, mentoring and workshop programs designed to build capability and confidence across your team. Services include training needs analysis, program development, resource creation, facilitation and evaluation—ensuring your business consistently delivers high-quality visitor experiences

Product Representation (Trade & Consumer)

We understand that many tourism operators simply don’t have the time to be out in market building relationships and promoting their product. That’s where we can help. Through targeted representation, we connect your business with key trade and consumer audiences. This may include attendance at trade and consumer events, travel agent and wholesaler engagement, and ongoing product development support—helping you stay visible and competitive.

Regional Tourism Action Planning  & Advice

Great ideas need to translate into practical action. We work with regions and organisations to develop realistic, achievable tourism action plans grounded in current industry knowledge and distribution insight. From stakeholder facilitation through to plan development and implementation support, we help turn strategy into outcomes that drive visitation and growth.

Anita has been an integral part of Mitchell Grass Retreat’s journey from the very beginning. Over the past eight years, she has provided exceptional marketing guidance, strategic insight, and unwavering support as we have grown into an award-winning tourism business. Her deep understanding of the tourism industry, particularly in regional Queensland, has been invaluable. Anita consistently goes above and beyond, bringing creativity, professionalism, and a genuine passion for showcasing unique experiences. We highly value our long-standing relationship with Anita and would confidently recommend her to any tourism business seeking expert marketing and industry guidance.

Outback Aussie Tours has been working with AC Tourism for well over 15 years in business & product development – a rock solid undertaking consistently balancing market needs with consumer and trade distribution. Our business has grown three fold since working with Anita and her team.  They have a strong focus on getting the back end of the business ready first before going to market with the pretty bits. They are fierce with their follow through and credibility in market.   AC Tourism is our conscience and quality assurance to the guest and travel trade experience. 

Alan Smith (Smithy), OAT
rapad logo
I have now known Anita in a professional capacity for approximately eight years and throughout this time Anita has undertaken several projects for me. I have found Anita to be extremely knowledgeable, professional, and on time all the time with project timeframes. Her work is of the highest quality. When I need to understand a tourism issue; seek informed, unbiased advice on any tourism matter, Anita is the person I call. Anita is a trusted mentor who I hold in the highest regard.
David A., RAPAD
outback festival logo for testimonial

The Winton Outback Festival has engaged the services of Anita Clark Tourism Services for the past seven years through the introduction of online ticketing and wholesale packaging of accommodation, events, and attractions. This award-winning Festival has been taken to a new level through Anita’s consultancy services specialising in event packaging. Our statistics show of festival visitors extending their length of stay as well as growth exposure with the introduction of tourism event partnerships which has grown our distribution base. Outback Festival fully recommends Anita Clark Tourism Services.

Robyn S, Outback Festival
testimonial logo qge
Queensland Garden Expo is a multi-award winning gardening event now considered to be the largest gardening event in Queensland and one of the top gardening events in Australia. The growth of the event into intrastate, interstate and international markets over the past 12 years would not have been possible without the dedicated and enthusiastic work that Anita Clark has done. Her work continues to benefit the event in the areas of tourism packaging and distribution both in Australia and New Zealand. Anita has a solid understanding of events and the tourism benefits they generate. This combined with her knowledge of the travel industry continues to deliver results that increase the economic impact of the event on the region and grows the national profile of the event.
Marion B, Queensland Garden Expo