Tourism Industry Experience
In my roles as domestic and international travel consultant for Traveland, Harvey World Travel and independent agencies, I accessed and sold a range of tourism products, developed complex itineraries and built a solid client base. As State Supervisor for Ansett International Travel, I managed a large corporate travel office servicing major accounts for Ansett’s business customers travelling internationally. Contracting wholesale product, package development and project managing the building of a complex online reservation system were my key responsibilities as Product/Reservation Manager for Southern Queensland Tourism.
Current services for a selection of Queensland tourism products include brochure development and representation, wholesale contracting, wholesale and travel agent training, online distribution, trade and consumer show representation and business partnerships. I specialise in Group Travel marketing via an extensive and current database which I have personally developed over the past 6 years.
In 2008, after experiencing first hand the disconnect between tourism products and events, I began my consultancy specialising in Event Packaging. There is enormous potential for events in developing strong tourism partnerships and growing their distribution base.
Current and past Event packaging projects include: Toowoomba Carnival of Flowers, Qld Garden Expo, Dirt n Dust Festival, Qld Music Festival, Swell Sculpture Festival, Easterfest and Outback Festival. All events and markets vary therefore different strategies apply to their unique situations.
Over a 10 year period I developed and delivered Diploma of Tourism & Event units at Brisbane North Institute of TAFE. As part of my tenure, I developed and delivered commercial training programs to industry including Air New Zealand, set up a student/industry partnership with Virgin Australia and created an online training program in conjunction with Qld Heritage Trails and Arts Qld. I have a Bachelor in Adult & Workplace Education and Certificate IV in Training and Assessment TAA40104.
Recent/Current Training and mentoring projects include, Domestic Ready Packaging and Distribution workshops for Tourism and Events Queensland across all regions between 2009 and 2013; Domestic Ready Packaging and Distribution workshops for Brisbane Marketing in 2011; Events Queensland Regional Tourism Conference speaker presentations in 2009 and 2011; Queensland Tourism Industry Council (QTIC) industry mentoring 2013; Central Queensland Outback Tourism Authority planning meeting facilitation 2012; Coordination of Tourism and Events Queensland Product Manager’s Day (June 2013) for domestic ready product across Queensland; upcoming Event Bootcamps in Southern Queensland Country for May 2014.
As part of the Central West OQTA Tourism Action Plan I cooperatively developed the new ‘What’s my Story’ Storytelling Workshop with Sue Wighton Creative. The workshop program is designed around the concept of reinvigorating regional stories linked to tourism products.
We’ve all been on the receiving end of both good and bad tourism experiences. All too often, client dissatisfaction can be attributed to poor customer service and/or inconsistent processes. I have worked with small tourism businesses in reviewing their business service and procedures, business planning, staff training and project managing new websites, online booking systems and channel management systems. More recently, I have been engaged by operators to assist with booking system options and suitability for their business.
There is way too much overlap in tourism planning and as a result – wasted resources. I’ve recently been engaged to work with the Central West Outback Queensland Tourism Authority to facilitate the development of a really practical, achievable Action Plan. I believe we have done this and we are now in the implementation stage achieving good results. The key to this action plan is having a strong hands-on understanding of how tourism works and a strong tourism network. Together with RAPAD and members of the Central West OQTA, we are excited about the progress of this plan.